Writing for the Web workshop: sample agenda

I’ve just started running a Writing for the Web training workshop. To get a sense of the topics covered see the Slide Share presentation below.

Posted in Digital strategy, Training, Writing for the web

7 lessons in mobile publishing

Following the Press Gazette’s excellent News on the Move conference last month, I’ve written a piece for the Guardian Media Network pulling out the key lessons shared on the day.

In short, what does the move to mobile mean for publishers of all stripes? These seven things at least:

1. Plan for the extended internet day – and week

2. Think format

3. Remember, the web still rules

4. Use apps to upsell

5. Don’t forget the role of social media

6. Viral hits don’t happen without mobile

7. It’s the content, stupid

I expand on each over at ‘From BBC to BuzzFeed: lessons in mobile publishing‘.

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Posted in Content marketing, Digital strategy, Journalism, Mobile, Newspapers, Publishing models, Smartphones, Social media, Tablets

Writing for the web: a (short) reading list

I’m running a series of ‘Writing for the web’ workshops at the Frontline Club in the coming months, starting on 14 November (others are slated for 6 March and 6 June 2015). As a taster, here are some recent posts I’ve written for Press Gazette, the Guardian and Content Desk on the subject:

  1. How to make journalism work online: Five writing tips (Press Gazette)
  2. What kind of blogger are you? (Guardian)
  3. How to write headlines for the web? (Content Desk)
  4. Online headlines are different, and here’s the proof (Content Desk)
  5. What George Orwell can still teach us about writing and readability (Content Desk)
  6. From BBC to Buzzfeed: lessons in mobile publishing (Guardian)
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Posted in Blogging, Content marketing, Digital strategy, Journalism, Publishing models, Training, Writing for the web

Successful Mobile and Tablet Editorial Strategies for Print News Publishers: The Video

I took part in the Press Gazette’s third News on the Move conference yesterday, chairing one of the three debates on the impact of mobile and tablet on publishing and journalism. As before, it was a really stimulating event with lots of smart ideas, thoughts and people — in the audience as well as on the panels.

You can watch the whole thing here.

The debate I chaired – Successful Mobile and Tablet Editorial Strategies for Print News Publishers - starts at around 25′ 12”. The panel featured:

- Alan Hunter, Head of Digital, The Times & Sunday Times

- Subhajit Banerjee, Mobile Editor, Guardian News & Media

- Martin Ashplant, Digital and Social Media Director, City A.M (and former head of digital at Metro.co.uk)

 

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Posted in Digital strategy, Journalism, Mobile, Publishing models, Smartphones, Tablets

Writing for the web: forthcoming Frontline Club workshop

On Friday 14 November I’m running a new workshop at the Frontline Club. During the session I will explain why writing for the web is exactly the same as writing for print — and why it’s completely different; which of the old rules still apply and which new rules you need to understand to prosper online.

Here’s what I plan to cover:

The principles of writing

  • Why writing for the web is exactly the same as print; and why it’s completely different
  • Understanding the audience
  • What Orwell can teach us about language and readability
  • Establishing the right tone of voice
  • Determining length and frequency
  • Five writers who understand the digital form

News and feature writing

  • The inverted Pyramid of news and why it still matters
  • The Five Ws of News
  • Finding a killer angle
  • Reporting vs opinion
  • News vs Features

Blog writing

  • The ‘atomised’ Inverted Pyramid
  • When is a blog not a blog?
  • Five blogging personas
  • Seven blog writing tips

Headlines and social media sells

  • Why headlines and sells matter more on the web
  • Tailoring headlines and sells for the web
  • HEADLINE WRITING EXERCISE
  • Ten headlines that work online, and ten headlines that don’t
  • SEO: An introduction
  • A practical guide to keyword research

 

To find out more and how to book, click here.

 

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Posted in Content marketing, Digital strategy, Journalism, Newspapers, Publishing models, Social media, Training, Writing for the web

Mastering social media: more things worth reading

Here are some articles I’ve come across recently that I’ve found useful. At the bottom of the page there are links to previous social media reading lists, too.

 

Twitter

Introducing the Tweet Activity Dashboard (Twitter)

What does it mean when someone favorites your Tweet? Here are 25 possible answers (Washington Post)

 

Facebook

News Feed FYI: A Window Into News Feed (Facebook)

Facebook timing its users to crack down on ‘click-baiting’ headlines (The Guardian)

When Does A Facebook Post Get Most Traction? Sunday! (Forbes)

FB Newswire, A New Tool for Journalists (Beyond Bylines)

Best Practices for Journalists on Facebook (Facebook)

 

LinkedIn

How a single LinkedIn blog post took 5 days to outperform my entire blogging output over the previous 4 years. And what we can learn from this. (Andrew Bruce Smith)

The Ultimate Cheat Sheet for Mastering LinkedIn (HubSpot)

 

Google+

Understanding the Knowledge Graph (Kahena Digital Marketing)

How to Create Google+ Hangouts On Air: A Step-by-Step Guide (Onlinevideo.net)

What the end of Google Authorship says about the difference between search and social (The Media Briefing)

 

More reading
Social media reader: Mastering Social Media
Mastering social media: a reader
Mastering social media: another reader

 

Posted in Uncategorized

Why online headlines are different. And 5 other Content Desk articles

I’ve just completed some work for Content Cloud, a new digital marketplace that puts those seeking content (words, photos, graphics etc) with those that make it. Content Cloud has a sister site called Content Desk and as well as helping develop an editorial plan for the site, I contributed a few articles along the way. Here they are, all in one place:

How to write headlines for the web

What George Orwell can still teach us about writing and readability

Online headlines are different. And here’s the proof

David Mitchell and the art of 140 character storytelling

The Content Marketing Strategy checklist

The Streisand Effect and lessons in transparency

 

 

 

 

 

Posted in Blogging, Content marketing, Digital strategy, Journalism, Mobile, Newspapers, Publishing models, Search, Social media
Jon Bernstein: I am a digital media consultant, writer and editor and this is my personal blog.

Previously, I was digital director / deputy editor at the New Statesman, the multimedia editor at Channel 4 News, launch editor of Channel 4 FactCheck, editor-in-chief at Directgov and editor-in-chief of silicon.com.

How to contact me>>


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