Cervical Cancer Vaccine Scaremongering Pits Google Against The Blogosphere

vaccineFellow blogger Malcolm Coles is conducting a medical experiment, but you’re more likely to see the results in New Media Age than The Lancet.

Following death this week of a teenage girl moments after she had been immunized against cervical cancer, Coles  noted how many of the papers had failed to offer a balanced account of events, implying that the vaccination and the death were linked when at best there was no proof.

As we now know, the tragic death was later attributed to an unrelated tumour. Too late for the papers – and too late for the aggregator of the newspapers, Google.

Of course Google didn’t author any of these stories but it does disseminate –  and Coles wants those stories off the top of search and Google News results pages.

The solution?

He wants as many bloggers as possible to post about the jab, and rather than link to some scurrilous story, they should instead link to this NHS cervical cancer vaccine page.

The more inbound links, the higher the page rank, the more likely that particular NHS page is to appear on page one of Google.

The net result (no pun intended) is that concerned parents scouring the internet for information will more likely see the informed advice.

As I blog, the NHS cervical cancer vaccine page (oops, I’ve linked to it again), has yet to make Google page one but an NHS Q&A has. And someone – the Department of Health presumably - has bought a sponsored ad.

But none of this should stop the experiment. Go link…

Related:
- Google Fast Flip Verdict – Good News For Users, Bad News For Newspapers
- Google Ads. FAIL
- BBC Goes Crowdsourcing To Save The NHS

About these ads
Tagged with: , , ,
Posted in Search
2 comments on “Cervical Cancer Vaccine Scaremongering Pits Google Against The Blogosphere
  1. Thanks Jon! We’re seeing different results as I was using cervical cancer jab for my results, and I think you searched for cervical cancer vaccine.

    The results for vaccine do look much better. But I used Google Insights which seemed to suggest that searches including the word jab rather than vaccine were much more common.

    I don’t know why – maybe all our brains have turned to tabloid mush? The papers kept referring to poor Natalie as cancer jab girl.

  2. [...] Cervical Cancer Vaccine Scaremongering Pits Google Against The Blogosphere Fellow blogger Malcolm Coles is conducting a medical experiment, but you’re more likely to see the results in New Media Age than The Lancet. [jonbernstein.wordpress.com] (tags: Google Google_News Aggregation Newspapers Blogs) [...]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Jon Bernstein: I am a digital media consultant, writer and editor and this is my personal blog.

Previously, I was digital director / deputy editor at the New Statesman, the multimedia editor at Channel 4 News, launch editor of Channel 4 FactCheck, editor-in-chief at Directgov and editor-in-chief of silicon.com.

How to contact me>>


Follow:
RSS feed
Twitter
LinkedIn
Follow

Get every new post delivered to your Inbox.

Join 66 other followers