Blog Archives

How to use Tumblr

Tumblr is a blogging platform but it isn’t WordPress. If that feels like a distinction so minor that it’s not worth making, I do think the differences between the two platforms, however small, do matter. Tumblr tends to be more

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Posted in Blogging, Digital strategy, Magazines, Newspapers, Social media

Why it takes a “dose of counterintuition” to properly understand digital

In my piece for the Press Gazette this week, I’ve drawn on an article written back in 2010 (an age in digital publishing) about The Atlantic magazine. Why? Because I think it perfectly captures the challenge and the cultural change required

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Posted in Digital strategy, Journalism, Magazines, Publishing models

“There is a craft to making magazines that cannot be replicated online”

A thoughtful piece in the Guardian yesterday by my former boss Jason Cowley to mark the centenary of the New Statesman. In it Cowley, editor since 2008, touches on the marriage (and separation) of print and online and draws the

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Posted in Digital strategy, Journalism, Magazines, Publishing models

#WhatIsAMagazine

Earlier this month MacFormat editor Christopher Phin set out to try to answer the following, deceptively simple question: What is a magazine? Phin’s contribution wasn’t designed to be the last word on the subject. Rather it was a collection of thoughts,

Posted in Digital strategy, Journalism, Magazines

Q. How do you reinvigorate a 98 year-old mag for the digital age? A. Hire a 29 year-old former Facebook exec

Earlier this week the New Republic, the 98 year-old magazine referred to above, relaunched its website. Publisher Chris Hughes — 29 and formerly of Facebook — had some pretty sensible things to say about the marriage of old and new

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Posted in Journalism, Magazines, Publishing models

Apple must deliver new subscribers or publishers will walk (and six other thoughts)

I spent this morning at DCM Europe, 40 minutes of which was on a panel discussing pricing models, magazine publishing and tablet computers. In a (possibly failed) effort to marshal my thoughts, I wrote this yesterday — seven random arguments on the

Posted in Digital strategy, Magazines, Mobile, Publishing models, Tablets

On long-form journalism…

Broadly pegged to the launch of Matter, Jim Giles and Bobbie Johnson’s new publishing venture, I’ve put some thoughts together on long-form journalism and the internet. You can read it over at the Press Gazette in full. Here are some

Posted in Blogging, Journalism, Magazines, Publishing models

New Statesman seeks Assistant Editor

So, we’re recruiting. Full details and deadline here: Job vacancy | New Statesman | Assistant editor

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Posted in Journalism, Magazines

New Statesman cover | Game on | 8 Mar 2010

More about this issue

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New Statesman cover | Tories | 1 Mar 2010

More about this issue

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Posted in Magazines
Jon Bernstein: I am a digital media consultant, writer and editor and this is my personal blog.

Previously, I was digital director / deputy editor at the New Statesman, the multimedia editor at Channel 4 News, launch editor of Channel 4 FactCheck, editor-in-chief at Directgov and editor-in-chief of silicon.com.

How to contact me>>


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