An interesting read from Nieman Journalism Lab on the state of the digital advertising market. Writer Ken Doctor notes that while digital advertising overall has been growing at 15 per cent a year (in the US), revenues have flat lined…
Jon Bernstein
Just another journalist's weblog
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Mastering social media: a reader
Hardly an exhaustive list but some useful sources, background and inspiration below: Statistics How many people use top social media, apps and services? The 7 most interesting social media studies and what to learn from them By The Numbers:…
Tagged with: Facebook, Google, LinkedIn, Pinterest, Tumblr, Twitter, Wordpress
Posted in Blogging, Journalism, Social media
Posted in Blogging, Journalism, Social media
RIP RSS, the strange case of Google Reader
So Google is dropping its RSS reader in the company’s latest bout of spring cleaning. The official reason? Declining usage. To me that misses the point: [An] RSS reader was never meant to be mainstream in the way that, say,…
Google 5, Newspapers 0
Among the many things worth reading this week, there’s this from Will Oremus in Slate. Using a chart that demonstrates that Google (worldwide) generates more advertising revenue than the entire US print media combined, Oremus recalls the origins of the…
The Pope, Sarah Silverman and another Google Ads Fail
“Sell The Vatican, Feed The World,” comedian Sarah Silverman urges in a three minute Papal pounding routine currently doing good business on YouTube. It’s not for the easily offended, replete with the f-word and drawings of male-genitalia. And it’s unlikely…
Telegraph And Mail Go Troughing With The Micro Pigs
Further evidence that the Daily Telegraph and the Daily Mail are print media’s most aggressive online operators. And their latest success is all down to eight inches of bacon-busting micro pig. Micro pigs are, apparently, the latest celebrity accessory and many…
Cervical Cancer Vaccine Scaremongering Pits Google Against The Blogosphere
Fellow blogger Malcolm Coles is conducting a medical experiment, but you’re more likely to see the results in New Media Age than The Lancet. Following death this week of a teenage girl moments after she had been immunized against cervical…
Google Fast Flip Verdict – Good News For Users, Bad News For Newspapers
So long Google News and thanks for all the traffic. Google Fast Flip may still be in the labs but the search giant’s latest efforts should give some in the newspaper industry nightmares. First things first, it is a pretty nice concept…
Lehman Collapse Showed Power Of Print
A couple of years ago the BBC revamped its news website so when a major story came along it could push aside all the detritus and devote the top of the page to a single story – larger headline font and bigger image.…
Google Ads. FAIL
Great spot by Martin Belam, aka currybetdotnet. If you’re inclined to visit the forum of the English Defence League (‘Peacefully Protesting Against Militant Islam’), you are likely to be greeted by this advert: The introductory blurb to the forum is…
Jon Bernstein: I am a digital media consultant, writer and editor and this is my personal blog.
Previously, I was digital director / deputy editor at the New Statesman, the multimedia editor at Channel 4 News, launch editor of Channel 4 FactCheck, editor-in-chief at Directgov and editor-in-chief of silicon.com.
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Previously, I was digital director / deputy editor at the New Statesman, the multimedia editor at Channel 4 News, launch editor of Channel 4 FactCheck, editor-in-chief at Directgov and editor-in-chief of silicon.com.
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