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What do the following websites have in common?

So here goes: The New York Times The Atlantic Drudge Report The Huffington Post AOL News Gawker People TMZ Vice E.Online Perez Hilton Buzzfeed The answer: the Daily Mail is gunning for them all. Or rather Mail Online US believes

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Posted in Digital strategy

Why it takes a “dose of counterintuition” to properly understand digital

In my piece for the Press Gazette this week, I’ve drawn on an article written back in 2010 (an age in digital publishing) about The Atlantic magazine. Why? Because I think it perfectly captures the challenge and the cultural change required

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Posted in Digital strategy, Journalism, Magazines, Publishing models

Digital subscriptions can help print circulation. And other lessons from the paywalled New York Times

Journalism.co.uk’s Rachel McAthy spoke to New York Times’ Paul Smurl before the Easter break to mark the second anniversary of the paper’s move behind a metered paywall. The interview is worth listening to in full but here are a few

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Posted in Digital strategy, Newspapers, Publishing models

Everything in moderation: how the New York Times does reader comments

Hat tip to Nieman Journalism Lab for spotting this exchange on Quora which sheds light on the New York Times’s attempt to cultivate more meaningful exchanges “below the line”.  The question posed: How does the NYT determine which articles have comments? The

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Posted in Journalism, Newspapers

Syndication Overload For The New York Times

It feels like déjà vu all over again.  Keen-eyed followers of this blog will be familiar with David Rohde’s fascinating account of his seven-month kidnap by the Taliban. Originally published in Rohde’s own paper The New York Times – and simultaneously

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Posted in Newspapers

What’s The Future Of Syndication?

‘Prisoner Of The Taliban‘ looked like a compelling, if slightly familiar, read. Spread across pages one, two and three yesterday’s Sunday Times News Review section, it was an American journalist’s account of his seven-month kidnap in the Afghan desert. A

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Posted in Journalism, Newspapers

‘No Branding Or Devotion – Only Utility.’

So wrote Peter Preston in his weekly ‘Press and Broadcasting’ column for the Observer. The piece by the former Guardian editor is an important contribution to the ongoing debate about the future of newspapers in an online world. Why? Because

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Posted in Newspapers, Publishing models

News websites 1990s-style

Telegraph.co.uk is indulging in some digital nostalgia with its How 20 popular websites looked when they launched piece published this morning. An enterprising member of the online team has raided the WayBackMachine and dug out screengrabs from big web names including Google,

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Posted in Newspapers
Jon Bernstein: I am a digital media consultant, writer and editor and this is my personal blog.

Previously, I was digital director / deputy editor at the New Statesman, the multimedia editor at Channel 4 News, launch editor of Channel 4 FactCheck, editor-in-chief at Directgov and editor-in-chief of silicon.com.

How to contact me>>


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