To Broadcasting House for an appearance on Radio 4’s The Media Show to talk hyperlocal.
The peg – the launch of Associated Northcliffe’s Local People, a sort of social network based on locality. The premise – does hyperlocal mean hyper-boring?
In the sceptical corner (actually a radio studio in Spain where he was on holiday) was ex-Guardian editor Peter Preston.
In the ‘hyperlocal is really quite interesting, honest’ corner was Roland Bryan from Associated Northcliffe Digital and me.
You can listen to the results via the iPlayer here – the discussion starts 14’05”. Worth it if only for the first outing of the phrase “kettle of cocoa” on the BBC.