One of the by-products of social media is that it reaches people and places in the sort of numbers conventional platforms cannot reach. Let’s call it the Heineken effect.
So Flickr has become the go-to place for pictures, Twitter for news and views, YouTube for video.
If you want to be seen or heard in difficult to reach places, you need to be on the social media platforms that have hit critical mass. Or at least link from those sites.
Using publicly available YouTube usage metrics, Sifry has tracked the popularity of various speeches made by US President Barack Obama.
Here’s a snapshot:
- Obama’s Nowruz holidy message to the Iranian people had more than 600,000 views, most in Iran
- His Af-Pak policy speechwas very popular in Pakistan (…and China). And,
- His Cairo speech on the middle-east was a hit in Egypt
Just like the US President, you need to stop being precious about your own content. Make it available, make it embeddable and extend your reach.