Howzat! What The Ashes Did To The Web

So, it turns out that we don’t just follow the over-by-over stuff – fingers guiltily poised on Alt-Tab* – when we’re at work.cricket_ashes_guardian

Hitwise’s Robin Goad has been crunching the all-important numbers and it would seem that the Ashes decider had fans logging on in unprecedented numbers. On a beautiful summer Sunday, no less.

Sky Sports enjoyed its best spike ever, boasting 0.74 per cent of all UK internet traffic. For the BBC, only last year’s Beijing Olympics outdid the 1.12 per cent it received yesterday.

Meanwhile, Hitwise’s category of 100 specialist cricket sites reached its highest level for three years yesterday, collectively accounting for 1.11 per cent of all UK visits.

Doubtless, a Monday finish would have resulted in even more spectacular numbers.

By comparison, Australian cricket websites suffered a dip, down to 0.12 per cent.

Must be the time difference.

*For the uninitiated the Alt-Tab key combination will take a PC user from an incriminating, non-work website to an impressive spreadsheet in under 0.01 seconds.

Related:
What’s Wrong With This Telegraph Front Page?

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