The London Freesheet Dance Loses A Partner

‘Croc Man Killed By Stingray’ was thelondonpaper‘s very first front page splash when it went live on 5 September 2006.

Can it top that today, three years on, when it is distributed for the very last time?

As my Media Blog colleague Peter Marcus noted yesterday James Murdoch has certainly left the door open for more freesheet action from News International in the future.

And I have argued in the past that the freesheet is far from dead, not least because free is just another cover price.

But for now the journey home will mean one less vendor to avoid. And, as Adam Tinworth’s video shows, perhaps that’s a blessing (of sorts) for those who simply can’t give it away.

Will The London Paper return one day?
Jon Bernstein: Free is just another cover price

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