You may recall a survey over on The Media Blog last month which found that few UK consumers would be willing to pay for content they can currently access for free.
Interesting to see, then, that an oh, so kosher paidContent:UK/Harris Interactive poll broadly reflects the earlier findings.
Asked what they would do if their favourite news site starts charging:
- 74 per cent said they would find another free site
- 8 per cent said they would use its free headlines
- 5 per cent said they would pay to continue using it
- 12 per cent said they weren’t sure
Back to The Media Blog. When respondents were asked about Rupert Murdoch’s newspapers in particular:
An overwhelming 75 per cent of consumers said they do not believe any of the three UK News International newspapers produce the kind of content which cannot easily be found elsewhere.
Hearts and minds, Rupert. Hearts and minds.