It employs 11 full-time staff to run its website, boasts a video on demand service charging £45 a year, a mobile video service at £1.50 a week, a cable TV channel and, coming soon, a £2.99 Apple i-Phone app.
Oh, and it has Chinese, Thai, Korean and Japanese-language versions of its website, plus a US-facing site.
But this is no traditional global publisher getting its digital act together. This is a football club. Arsenal Football Club in this example but others, including the obscenely rich Manchester City, are doing something similar.
In a fascinating piece on paidContentUK – part-titled, Sports Media Beware – Patrick Smith notes how this is a great example of targeting a specific community, and charging for the privilege.
And he poses a tricky question for more established media to answer:
If Arsenal offers fans direct, undiluted access to highlights, interviews, news and maybe one day live action, why would fans pay for access to Time Online’s football zone?