Craig Mod’s subcompact publishing manifesto is worth reading in full but I’ve picked out the following because it goes to the heart of a paradox of online publishing which I suspect is true but have yet to see any data to support it:
Users are much more likely to share a link to the full-text of an article than a truncated version. Increased sharing means more eyeballs, and more eyeballs — if conversion rates remain static — means more downloads and subscriptions.
In other words, the more you give it away the better the chance you have of making money. Counter-intuitive? Certainly. Nonsensical? I’m not so sure.
(For some more things worth reading this week take a look at the Digital half dozen over on Press Gazette.)