How the iPad is extending the Guardian’s web day

Nine out of every ten visits to the Guardian website from tablet devices still come via an Apple iPad. This compares to 98 per cent two years ago and is despite the proliferation of Android-based alternatives since then (Google’s Nexus 7 and Amazon’s Kindle Fire are distant runners-up).

That was just one of the figures provided by Anthony Sullivan, the paper’s group product manager for journalism products during last Thursday’s Press Gazette News on the Move conference.

He also demonstrated how tablet usage was altering web consumption patterns across the weekday. Note the large green peak in the graph below which shows heavy tablet usage during the evening.

Guardian5

By cross-referencing the means of access (mobile network, WiFi, fixed network etc) the Guardian is able to make an educated guess that most of that tablet consumption is happening at home rather than on the move.

How? Well, according to Sullivan, 93 per cent is coming via WiFi which strongly suggests sofa/kitchen table/bed rather than train/bus/office.

Anthony intended to show this and four associated graphs during the session I ran at the conference but issues with the audio visual — familiar to any regular conference goer — meant he was restricted to describing what we couldn’t see.

Belatedly, you can see all five graphs over on the Press Gazette.

And you can watch the entirety of News on Move on this Google+ hangout. The panel session in question, starts at around 23 minutes and 50 seconds.

Finally, it is worth revisiting the FT graph I posted last week which shows some really interesting weekend consumption patterns brought about by increased mobile device usage. Both trends are reflected on other news and current affairs websites.

UPDATE: I was alerted to this analysis of tablet activity by the BBC based on access to the iPlayer. It was published a month ago but adds to the overall told above.

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