Tumblr is a blogging platform but it isn’t WordPress. If that feels like a distinction so minor that it’s not worth making, I do think the differences between the two platforms, however small, do matter.
Tumblr tends to be more visual, more instant; less of the analysis, more of the bite-sized. Of course all these rules are there to be broken but those truths about the platform most likely explain why lots of people (and by people I mean newspapers, magazines, broadcasters etc) are struggling to work out how to use it.
As a counterpoint, here are four traditional media outlets that are using it well:
- Financial Times
- The Economist
- The Times
- New Statesman