Fine without Vine? Think again

For my piece this week over at the Press Gazette, I’ve made the case for using Twitter’s Vine, the app that let’s you film and upload six-second video clips that play on a loop.

Why would you want to do that? Good question:

Just like Twitter, attempts to sell the benefits are not easy. And just like Twitter, when you see some examples you start to get it. Again the creativity comes from working within limits.

There are three examples over on the Press Gazette worth watching and for journalism here are some suggested uses to start with:

Print publications should be using it too – to promote cover art or front page leads; to take readers inside the newsroom, to a press conference or on assignment; to get a word from the editor or the writer of the cover story.

You can read Like Twitter before, Vine is worth your attention here.

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