A quick plug for the latest ‘Mastering Social Media’ workshop that I will be running at the Frontline Club on Friday 12 September. It is aimed at journalists, former journalists and anyone in a communications role who truly wants to understand the power and potential of social media.
Here’s a taste of the agenda:
How to Tweet: A social media primer
This session will teach journalists – in-house and freelance – and communications professionals how to raise their profile, extend their reach and understand how to integrate social media into their newsgathering, research and campaigning.
This interactive session will cover the following and more:
- Social media: understanding the basics
- Two tales from the newsroom that demonstrate the power of social
- Six ways social media can help your journalism: crowd sourcing, fact checking, taste testing, finding eyewitnesses and more
- The social media audit: from Twitter and Facebook to Google+, LinkedIn and beyond
- When to post: how online consumption habits are changing
- How to manage your social footprint all in one place
- How to get noticed and grow your follower count legitimately
- Eleven social media tips
How to Blog . . . For reputation, profile and reach
In this session, Bernstein will explore the basics of blogging, the dos and don’ts, reveal who are the masters of the craft, and layout the editorial techniques – as well as the tactics and tools – you’ll need for success.
You’ll cover a range of subjects including:
- Blogging basics
- When is a blog post not a blog post?
- What kind of blogger are you? The polemicist, the educator, the analyst, the observer, the magpie and more
- How to establish a tone of voice
- Frequency and variety: defining a rhythm to suit you and the reader
- How to get noticed
- Blogging dos and don’ts
You can find out more here, including how to book.