I took part in the Press Gazette’s third News on the Move conference yesterday, chairing one of the three debates on the impact of mobile and tablet on publishing and journalism. As before, it was a really stimulating event with lots of smart ideas, thoughts and people — in the audience as well as on the panels.
You can watch the whole thing here.
The debate I chaired – Successful Mobile and Tablet Editorial Strategies for Print News Publishers – starts at around 25′ 12”. The panel featured:
– Alan Hunter, Head of Digital, The Times & Sunday Times
– Subhajit Banerjee, Mobile Editor, Guardian News & Media
– Martin Ashplant, Digital and Social Media Director, City A.M (and former head of digital at Metro.co.uk)
On Friday 14 November I’m running a new workshop at the Frontline Club. During the session I will explain why writing for the web is exactly the same as writing for print — and why it’s completely different; which of the old rules still apply and which new rules you need to understand to prosper online.
Here’s what I plan to cover:
The principles of writing
- Why writing for the web is exactly the same as print; and why it’s completely different
- Understanding the audience
- What Orwell can teach us about language and readability
- Establishing the right tone of voice
- Determining length and frequency
- Five writers who understand the digital form
News and feature writing
- The inverted Pyramid of news and why it still matters
- The Five Ws of News
- Finding a killer angle
- Reporting vs opinion
- News vs Features
- The ‘atomised’ Inverted Pyramid
- When is a blog not a blog?
- Five blogging personas
- Seven blog writing tips
Headlines and social media sells
- Why headlines and sells matter more on the web
- Tailoring headlines and sells for the web
- HEADLINE WRITING EXERCISE
- Ten headlines that work online, and ten headlines that don’t
- SEO: An introduction
- A practical guide to keyword research
To find out more and how to book, click here.