A social media reader ~ March 2016

Some (mostly recent) pieces on using social media that I’d recommend:

General

7 powerful social media experiments that grew our traffic | Buffer Social

How The Washington Post works with its foreign correspondents to report via social media | Nieman Lab

Is Your Social Media Content as Popular as You Think? | Content Marketing Institute

How To Get Started With Google’s Accelerated Mobile Pages (AMP) | Search Engine Land

Using open soure social media sources in investigative work | Verification Handbook for Investigative Reporting

Facebook

Facebook now ranks live video higher in the news feed | Buffer Social

How to see who has shared your content on Facebook | Search Engine Land

Facebook announces a WordPress plugin that lets publishers easily create Instant Articles | Nieman Lab

Instagram

Instagram May Change Your Feed, Personalizing It With an Algorithm | New York Times

How to Tell Powerful Narratives on Instagram | Nieman Storyboard

7 ways news outlets can use Instagram | Journalism.co.uk

Twitter

Twitter has changed. Get over it | The Drum

In defence of Twitter | Slack Communications

Upcoming Frontline Club Workshops

A quick plug for two workshops I’m running early in the year at the Frontline Club:

How to Tweet – Mastering Social Media with Jon Bernstein
Friday 22 January 2016, 10:00 AM – 5:00 PM
In the fast-paced evolution of digital journalism, it is essential to get to grips with the social media landscape around you. Pioneering website editor Jon Bernstein will lead a day-long workshop to teach you how to get the most out of your online tools.

From understanding the basics of social media and their applications in journalism, to the fine art of online editing, this workshop is ideal for established and emerging journalists alike. It will also appeal to anyone in a communications role who truly wants to understand the power of social media.

The workshop will cover the following:
1. Social Media: Understanding the basics
2. Getting to grips with Twitter
3. Social media in action
4. How to blog
Book here

 

Writing for the Web with Jon Bernstein
Friday 12 February 2016, 10:00 AM – 5:00 PM
With more than 16 years’ experience in digital journalism, pioneering website editor Jon Bernstein will lead a day-long workshop on writing for the web. You will gain an understanding of the principles of writing for the web, how it differs from print, how to establish a successful blogging persona and why the headline must work much harder online.

In this interactive session, attendees will be given plenty of opportunities to hone their craft. The workshop is ideal for new and emerging journalists, established journalists making the transition from print to web and communications professionals seeking to extend the reach and impact of the written word.

The workshop will cover the following:
1. The principles of writing
2. News writing and the fundamentals of storytelling
3. Blogs, longer reads and structure
4. Headlines
5. SEO: an introduction
Book here

A social media reading list | April 2015

Some useful links:

General

The Future of Search & Social | Linstock Communications

Get your website noticed in 10 steps using social, search and content | The Guardian

Facebook

Facebook, Topic Data And Ideas Generation | Content Desk

LinkedIn

What I’ve Learned From My First 20 LinkedIn Publishing Platform Posts | LinkedIn

Master The LinkedIn Company Page: 12 New Data-Backed Tips To Drive Engagement | Newscred

Periscope (and Meerkat)

Periscope up! Twitter’s live-streaming app is exciting us, but here’s how it could be better | The Guardian

Five things that make Periscope better than Meerkat | The Guardian

Snapchat

Snapchat helps Daily Mail and Vice Media get on message with youngsters | The Guardian

Twitter

10 Recent Twitter, Facebook and LinkedIn Changes You Should Know About | Buffer App

More sliding into DMs than ever before as Twitter adds group messaging | New Statesman

How to Find People to Follow on Twitter [Top 10 Ways] | Undercover Recruiter

What does it mean when someone favorites your Tweet? Here are 25 possible answers | Washington Post

Writing for the web and mastering social media workshops: forthcoming dates

These are the workshops I’m running in London over the next few months:

Friday 24 April 2015 | Frontline Club |
Mastering Social Media with Jon Bernstein | Find out more

Thursday 7 May 2015 | DigitalFWD |
Mastering Social Media for Marcoms | Find out more

Wednesday 13 May 2015 | DigitalFWD |
Writing for the web: the insider’s guide for content marketers | Find out more

Friday 5 June 2015 | Frontline Club |
Writing for the Web with Jon Bernstein | Find out more

I also run bespoke courses. Drop me an email at jon@jonbernstein.co.uk to find out more.

Writing for the Web workshop: sample agenda

I’ve just started running a Writing for the Web training workshop. To get a sense of the topics covered see the Slide Share presentation below.

Writing for the web: a (short) reading list

I’m running a series of ‘Writing for the web’ workshops at the Frontline Club in the coming months, starting on 14 November (others are slated for 6 March and 6 June 2015). As a taster, here are some recent posts I’ve written for Press Gazette, the Guardian and Content Desk on the subject:

  1. How to make journalism work online: Five writing tips (Press Gazette)
  2. What kind of blogger are you? (Guardian)
  3. How to write headlines for the web? (Content Desk)
  4. Online headlines are different, and here’s the proof (Content Desk)
  5. What George Orwell can still teach us about writing and readability (Content Desk)
  6. From BBC to Buzzfeed: lessons in mobile publishing (Guardian)

Writing for the web: forthcoming Frontline Club workshop

On Friday 14 November I’m running a new workshop at the Frontline Club. During the session I will explain why writing for the web is exactly the same as writing for print — and why it’s completely different; which of the old rules still apply and which new rules you need to understand to prosper online.

Here’s what I plan to cover:

The principles of writing

  • Why writing for the web is exactly the same as print; and why it’s completely different
  • Understanding the audience
  • What Orwell can teach us about language and readability
  • Establishing the right tone of voice
  • Determining length and frequency
  • Five writers who understand the digital form

News and feature writing

  • The inverted Pyramid of news and why it still matters
  • The Five Ws of News
  • Finding a killer angle
  • Reporting vs opinion
  • News vs Features

Blog writing

  • The ‘atomised’ Inverted Pyramid
  • When is a blog not a blog?
  • Five blogging personas
  • Seven blog writing tips

Headlines and social media sells

  • Why headlines and sells matter more on the web
  • Tailoring headlines and sells for the web
  • HEADLINE WRITING EXERCISE
  • Ten headlines that work online, and ten headlines that don’t
  • SEO: An introduction
  • A practical guide to keyword research

 

To find out more and how to book, click here.