TL;DR: a selection of articles for the Guardian Media & Tech network

Thirteen articles from the last couple of years, starting with the most recent:

Facebook’s dominance in journalism could be bad news for us all
Could it be that the short-term high from socially distributed content – greater reach – inevitably gives way to symptoms of dependency: loss of control and financial damage?

From digital to print: the publishers bucking the online-only trend
The march of technological progress moves in just one direction. From analogue to digital. From standalone to connected. From print to online. That, at least, is the conventional view. The reality is far messier. And far more interesting.

How can publishers inspire trust in an era of distributed media?
Where once publishers used social media as a promotional tool to pull users back to their own websites, now social networks and messaging apps have morphed into content hosts – think Facebook Instant Articles, Snapchat Discover, Apple News, LinkedIn Pulse, Google AMP and, even, Twitter Moments.

What is Twitter’s real reach?
Regardless of the stalling active users and top line numbers, perhaps Twitter still matters. Perhaps it still has influence, albeit indirectly.

Cosmo and Lad Bible reach new audiences through social
Nobody owns the audience, Facebook will change the rules of publisher engagement to suit its needs and the benefits of using social platforms controlled by others outweigh the disadvantages.

Current affairs magazines are defying the death of print
As it is with long-form broadcast so it is with current affairs magazines at their best. By taking a longer view and by devoting more time and space to key events, current affairs magazines can help readers marshal their thoughts (shape them, even) and separate the signal from the noise.

From Bloomberg to Quartz: five attempts to tackle our attention deficit
In a world of finite time and apparent infinite choice, how are publishers encouraging readers to stick around? And how, especially, are they persuading them to stay for the longish reads? One answer is to provide visual or text-based cues to indicate how much time readers will need to invest in a particular article. Here are five innovative approaches.

 TLDR: so just how short should your online article be?
In a world of 140 character tweets and five to six inch mobile phone screens, long is bad. Right? Well, maybe.

News UK, the Guardian and Outbrain on the labelling of sponsored content
If the problem is transparency and trust, is the solution better labelling? That was one of the questions a panel on native advertising wrestled with at the Changing Media Summit last week.

BuzzFeed to NME: a publisher’s masterclass in producing online video
Too many videos play as if they have been produced for company bosses. Brevity, focus and the ability to teach viewers something new are key ingredients

What kind of blogger are you?
From the polemicist to the magpie, here are four blogging archetypes worth exploring.

i100 and Quartz prove homepages are increasingly irrelevant
Homepages are a product of journalists who came from print and thought in print terms.

From Google to Buzzfeed: seven moments that shaped digital media
Seven milestones have marked radical change in the digital media in the 20 years since newspapers began publishing online.

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Upcoming Frontline Club Workshops

A quick plug for two workshops I’m running early in the year at the Frontline Club:

How to Tweet – Mastering Social Media with Jon Bernstein
Friday 22 January 2016, 10:00 AM – 5:00 PM
In the fast-paced evolution of digital journalism, it is essential to get to grips with the social media landscape around you. Pioneering website editor Jon Bernstein will lead a day-long workshop to teach you how to get the most out of your online tools.

From understanding the basics of social media and their applications in journalism, to the fine art of online editing, this workshop is ideal for established and emerging journalists alike. It will also appeal to anyone in a communications role who truly wants to understand the power of social media.

The workshop will cover the following:
1. Social Media: Understanding the basics
2. Getting to grips with Twitter
3. Social media in action
4. How to blog
Book here

 

Writing for the Web with Jon Bernstein
Friday 12 February 2016, 10:00 AM – 5:00 PM
With more than 16 years’ experience in digital journalism, pioneering website editor Jon Bernstein will lead a day-long workshop on writing for the web. You will gain an understanding of the principles of writing for the web, how it differs from print, how to establish a successful blogging persona and why the headline must work much harder online.

In this interactive session, attendees will be given plenty of opportunities to hone their craft. The workshop is ideal for new and emerging journalists, established journalists making the transition from print to web and communications professionals seeking to extend the reach and impact of the written word.

The workshop will cover the following:
1. The principles of writing
2. News writing and the fundamentals of storytelling
3. Blogs, longer reads and structure
4. Headlines
5. SEO: an introduction
Book here

‘How to write headlines that work online.’ And other articles.

Together with the team at Slack Communications, we’ve been working on a series of ‘how to’-style articles aimed at marketers, PRs and assorted comms professionals, including those that have to commission or create stuff (aka content) for a living.

Here are some links to the series so far:

Writing for the web: a reading list

Some of the most thought-provoking things I’ve read over the last few months on journalism, digital and writing for the web. (Oh, and a couple of pieces from me as well).

 

Writing for the web and mastering social media workshops: forthcoming dates

These are the workshops I’m running in London over the next few months:

Friday 24 April 2015 | Frontline Club |
Mastering Social Media with Jon Bernstein | Find out more

Thursday 7 May 2015 | DigitalFWD |
Mastering Social Media for Marcoms | Find out more

Wednesday 13 May 2015 | DigitalFWD |
Writing for the web: the insider’s guide for content marketers | Find out more

Friday 5 June 2015 | Frontline Club |
Writing for the Web with Jon Bernstein | Find out more

I also run bespoke courses. Drop me an email at jon@jonbernstein.co.uk to find out more.

Writing for the Web workshop: sample agenda

I’ve just started running a Writing for the Web training workshop. To get a sense of the topics covered see the Slide Share presentation below.

Writing for the web: a (short) reading list

I’m running a series of ‘Writing for the web’ workshops at the Frontline Club in the coming months, starting on 14 November (others are slated for 6 March and 6 June 2015). As a taster, here are some recent posts I’ve written for Press Gazette, the Guardian and Content Desk on the subject:

  1. How to make journalism work online: Five writing tips (Press Gazette)
  2. What kind of blogger are you? (Guardian)
  3. How to write headlines for the web? (Content Desk)
  4. Online headlines are different, and here’s the proof (Content Desk)
  5. What George Orwell can still teach us about writing and readability (Content Desk)
  6. From BBC to Buzzfeed: lessons in mobile publishing (Guardian)