From YouTube to the iPlayer via newspaper sites offering moving pictures, the digital landscape for video already looks well-established.
But four years on from the moment we went from Dial-up Britain to Broadband Britain, we still have much to learn.
In my latest contribution to Journalism.co.uk I look at five lessons from the last seven days. Namely:
1. If you build it they will come…
(…provided you build something elegant and easy to use. And then market it like crazy.)
2. Don’t do video unless you’re adding value
3. You can’t control the message
4. Brands love YouTube
5. Death is a good career move online too
More on each here: Five lessons from a week in online video
– What Chris Brown’s YouTube Apology Tells Us About New Media
– The Independent Adds Video. Why?
Rule nine of the Twitter playbook says don’t talk numbers. The only person who cares how many followers you’ve got is you and this craven attention-seeking is likely to backfire – followers soon stop following.
Sod rule nine. For now, at least.
I want to mark the fact that @channel4news has broken through the 10,000 barrier.
It happened sometime on Sunday, a quiet day in the Twittersphere – the downtime between the height of the Iran crisis and the Commons Speaker-fest.
And as I no longer work for Channel 4 News and these are not my numbers any more, I can’t be accused of indulging. Much.
And anyway, it’s an excuse to re-tell the story of the feed, aka Newsroom Blogger. Continue reading Five Ways News Organisations Should Use Twitter
Twenty-three million interent users, with a growth rate of 48% year-on-year and 60,000 active bloggers. Yep, we’re talking Iran. A third of the nation is online and, seemingly, another third is on the streets.
These figures, sourced from the Open Net Initiative, are no surprise to anyone who’s had any dealings with the Iranian blogosphere.
Back in early 2006 Channel 4 News presented a week of programmes from inside the country. News from Iran was fronted by Jon Snow and both international editor Lindsey Hilsum and science correspondent Julian Rush were on the ground for the week, along with a team of producers, cameramen, editors, and the programme director.
Alongside the broadcasts we were busily blogging and podding. In fact it was the first time we’d blogged in earnest – if a $149 Typepad licence counts.
What really made the site come alive were the contributions from Iranians, not just the diaspora but those inside Iran itself. The blogroll ran and ran. Continue reading Iran’s Internet Revolution: The Backstory