Following the Press Gazette’s excellent News on the Move conference last month, I’ve written a piece for the Guardian Media Network pulling out the key lessons shared on the day.
In short, what does the move to mobile mean for publishers of all stripes? These seven things at least:
1. Plan for the extended internet day – and week
2. Think format
3. Remember, the web still rules
4. Use apps to upsell
5. Don’t forget the role of social media
6. Viral hits don’t happen without mobile
7. It’s the content, stupid
I expand on each over at ‘From BBC to BuzzFeed: lessons in mobile publishing‘.
I took part in the Press Gazette’s third News on the Move conference yesterday, chairing one of the three debates on the impact of mobile and tablet on publishing and journalism. As before, it was a really stimulating event with lots of smart ideas, thoughts and people — in the audience as well as on the panels.
You can watch the whole thing here.
The debate I chaired – Successful Mobile and Tablet Editorial Strategies for Print News Publishers – starts at around 25′ 12”. The panel featured:
– Alan Hunter, Head of Digital, The Times & Sunday Times
– Subhajit Banerjee, Mobile Editor, Guardian News & Media
– Martin Ashplant, Digital and Social Media Director, City A.M (and former head of digital at Metro.co.uk)