Mastering Social Media: 11 Good Reads

1. If a tweet worked once, send it again — and other lessons from The New York Times’ social media desk

2. How to set up multiple Twitter accounts on your iPhone

3. 36 Rules of Social Media (Infographic)

4. Four Social Media Blunders Every Company Makes (And How to Avoid Them)

5. The Beginner’s Guide to Google+

6. The Latest Social Media Gaffes: What Were They Thinking?

7. The Dos and Don’ts of Pitching Journalists on Social Media

8. Five LinkedIn Strategies you haven’t thought of

9. The Beginner’s Guide to the Hashtag

10. One Million Facebook Fans Prove Maersk Line’s Remarkable B2B Social Smarts

11. Top 3 Best and Worst Business Twitter Moments

 

If you found this useful, try:

Mastering social media: a reader; and
Mastering social media: another reader

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Mastering Social Media at the Frontline Club

I’m running another workshop at the Frontline Club early in the new year. Friday 24 January 2014 to be exact. The full day’s course — aimed at communications professionals as well as freelance and in-house journalists — is divided into two parts:

The morning session (How to Tweet: a social media primer) begins with the basics of social networking and walks attendees through an understanding of Twitter, Facebook, Google+ and LinkedIn, explains how to get noticed, when to tweet, how to manage your social footprint all in one place and more. I’ll also share a couple of stories from the newsroom that demonstrate the power of social.

The afternoon session (How to blog … for reputation, reach and profile) explores the basics of blogging, the dos and don’ts, reveals who are the masters of the craft, and lays out the editorial techniques – as well as the tactics and tools – you’ll need for success.

You can find more detail about the course here.

Be yourself. And 7 other social media tips worth adopting

Last month I took part in a breakfast seminar hosted by Mynewsdesk. During my presentation, “Tales from the newsroom … and other lessons in social media”, I offered a handful of tips whether using social networks in a personal/individual capacity or as a company/organisation.

Among the tips were these eight:

1. Follow key influencers
2. Retweet and share interesting things
3. Write sells that really do sell
4. Tweet/Post to be retweeted/shared
5. Time your posts
6. Go niche
7. Be funny
8. Be yourself

If you want to  read more about each, Laura McLean has fleshed them out over at the Mynewsdesk blog.

Mastering social media: another reader

Some practical tips, inspiration and how-tos. What more could you need?*

General

Jay Rosen’s 10 Social Media Tips for Journalists

What it’s like to tell a story without social media and why I will never do so again

What social media success looks like and how to achieve it

Social media: copyright and fair dealing

Channel 4 News’s Faisal Islam’s top tips for digital journalists

How charities can use social media for digital campaigning

 

Twitter

Twitter: Advanced search tools for journalists

As Egypt Erupts in Political Tumult, Twitter Translates High-Profile Tweeters

Like Twitter before, Vine is worth your attention

Six reasons why Vine is a killer news tool

 

Facebook

Facebook rolls out Graph Search across US

How to use Facebook follow

How to add a Facebook follow button

 

Google+

How to add Google+ authorship

How to add Google Knowledge Panel

 

*If the answer to the question is “lots”, then have a look at the first social media reader here

Mastering social media: a reader

Hardly an exhaustive list but some useful sources, background and inspiration below:

 

Statistics
How many people use top social media, apps and services?

The 7 most interesting social media studies and what to learn from them

By The Numbers: 25 Amazing Facebook Stats

By The Numbers: A Few Amazing Twitter Stats

 

Demographics
A demographic portrait of Twitter, Tumblr, Pinterest, Instagram and Facebook users

Who uses which social network. US-based demographics

 

Searching and monitoring social media
Searching social media? Don’t miss what’s hiding in plain sight

 

Developing a social media policy
Social media: copyright and fair dealing

 

How to use Twitter
Twitter for the Newsroom

What use is Twitter?

Channel 4 News’s Faisal Islam’s top tips for digital journalists

 

How to use Google+
Eight Google+ tools for journalists

 

How to use Facebook
Best Practices for Journalists on Facebook

INFOGRAPHIC: How Facebook’s Graph Search Will Change Digital Marketing

 

How to use Pinterest
10 Innovative Uses of Pinterest

 

How to use LinkedIn
Top tips for journalists

Top 10 tips from 10 best LinkedIn Company pages 2012

 

How to use Tumblr
So who in news knows how to use Tumblr?

 

Blogging
Ten years on, how to make the most out of Facebook

How to write a successful blog that also promotes your business

 

Q. How do you reinvigorate a 98 year-old mag for the digital age? A. Hire a 29 year-old former Facebook exec

Earlier this week the New Republic, the 98 year-old magazine referred to above, relaunched its website. Publisher Chris Hughes — 29 and formerly of Facebook — had some pretty sensible things to say about the marriage of old and new media. Such as:

For us, we’re not trying to compete with The New York Times or The Huffington Posts of the world to get that first dash of the headlines in the morning. Where you’re much more likely to read The New Republic is at lunch, in the evenings, on the weekends — the moments when you want to try and go a little bit deeper and get some context and analysis on the journalism of the day.

I first blogged about it on the Press Gazette. And you can read and listen to the NPR interview from which the above comes here.

Tweets, Pokes And Uploads: Watching Social Media’s Growth In Real-Time

Twenty hours of video uploaded to YouTube every minute, nearly a million blog posts each day, 600,000 new members of Facebook and around four million tweets via Twitter every 24 hours – some social media numbers are quite hard to fathom. 

Not sure if Gary Hayes’s real-time counter makes things easier but it does offer another way to watch the dials whizzing round.

Related:
 – Is Social Media A Fad? Apparently Not