If you found this useful, try:
If you found this useful, try:
I’m running another workshop at the Frontline Club early in the new year. Friday 24 January 2014 to be exact. The full day’s course — aimed at communications professionals as well as freelance and in-house journalists — is divided into two parts:
The morning session (How to Tweet: a social media primer) begins with the basics of social networking and walks attendees through an understanding of Twitter, Facebook, Google+ and LinkedIn, explains how to get noticed, when to tweet, how to manage your social footprint all in one place and more. I’ll also share a couple of stories from the newsroom that demonstrate the power of social.
The afternoon session (How to blog … for reputation, reach and profile) explores the basics of blogging, the dos and don’ts, reveals who are the masters of the craft, and lays out the editorial techniques – as well as the tactics and tools – you’ll need for success.
You can find more detail about the course here.
Last month I took part in a breakfast seminar hosted by Mynewsdesk. During my presentation, “Tales from the newsroom … and other lessons in social media”, I offered a handful of tips whether using social networks in a personal/individual capacity or as a company/organisation.
Among the tips were these eight:
1. Follow key influencers
2. Retweet and share interesting things
3. Write sells that really do sell
4. Tweet/Post to be retweeted/shared
5. Time your posts
6. Go niche
7. Be funny
8. Be yourself
If you want to read more about each, Laura McLean has fleshed them out over at the Mynewsdesk blog.
*If the answer to the question is “lots”, then have a look at the first social media reader here
Hardly an exhaustive list but some useful sources, background and inspiration below:
Searching and monitoring social media
Searching social media? Don’t miss what’s hiding in plain sight
Developing a social media policy
Social media: copyright and fair dealing
How to use Twitter
Twitter for the Newsroom
How to use Google+
Eight Google+ tools for journalists
How to use Facebook
Best Practices for Journalists on Facebook
How to use Pinterest
10 Innovative Uses of Pinterest
How to use LinkedIn
Top tips for journalists
How to use Tumblr
So who in news knows how to use Tumblr?
Earlier this week the New Republic, the 98 year-old magazine referred to above, relaunched its website. Publisher Chris Hughes — 29 and formerly of Facebook — had some pretty sensible things to say about the marriage of old and new media. Such as:
For us, we’re not trying to compete with The New York Times or The Huffington Posts of the world to get that first dash of the headlines in the morning. Where you’re much more likely to read The New Republic is at lunch, in the evenings, on the weekends — the moments when you want to try and go a little bit deeper and get some context and analysis on the journalism of the day.
Twenty hours of video uploaded to YouTube every minute, nearly a million blog posts each day, 600,000 new members of Facebook and around four million tweets via Twitter every 24 hours – some social media numbers are quite hard to fathom.
Not sure if Gary Hayes’s real-time counter makes things easier but it does offer another way to watch the dials whizzing round.
– Is Social Media A Fad? Apparently Not