From YouTube to the iPlayer via newspaper sites offering moving pictures, the digital landscape for video already looks well-established.
But four years on from the moment we went from Dial-up Britain to Broadband Britain, we still have much to learn.
In my latest contribution to Journalism.co.uk I look at five lessons from the last seven days. Namely:
1. If you build it they will come…
(…provided you build something elegant and easy to use. And then market it like crazy.)
2. Don’t do video unless you’re adding value
3. You can’t control the message
4. Brands love YouTube
5. Death is a good career move online too
More on each here: Five lessons from a week in online video