What We Learned About Online Video This Week

From YouTube to the iPlayer via newspaper sites offering moving pictures, the digital landscape for video already looks well-established.

But four years on from the moment we went from Dial-up Britain to Broadband Britain, we still have much to learn.

In my latest contribution to Journalism.co.uk I look at five lessons from the last seven days. Namely:

1. If you build it they will come…
(…provided you build something elegant and easy to use. And then market it like crazy.)
2. Don’t do video unless you’re adding value
3. You can’t control the message
4. Brands love YouTube
5. Death is a good career move online too

More on each here: Five lessons from a week in online video

Related:
What Chris Brown’s YouTube Apology Tells Us About New Media
The Independent Adds Video. Why?

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Putting The Guardian Into The MediaGuardian 100

So to the annual MediaGuardian 100. I guess the clue is in the name. The paper likes to slice and dice entrants in its power list – under 40s, top 10 fallers, top 10 women, you know the kind of thing.

How’s this for size?

1. Carolyn McCall, chief executive, Guardian Media Group
2. Alan Rushbridger, editor, the Guardian
3. Stephen Fry, presenter, writer, actor (and former Guardian Weekend magazine columnist)
4. David Mitchell, actor, writer, presenter (and current Observer columnist)
5. Armando Iannucci, writer, director, producer, performer (and former Observer columnist)
6. Emily Bell, director of digital content, Guardian News & Media

At least they had the good grace to put Will Lewis, editor-in-chief of the paper responsible for the biggest newspaper story of the year, at number 10, a full 25 places above Carolyn McCall.

Elsewhere, here’s one for the digerati – the Top 10 Purely Digital:

1. Sergei Brin and Larry Page, Google
2. Steve Jobs and Jonathan Ive, Apple
3. Steve Ballmer, Microsoft
4. Evan Williams, Twitter
5. Mark Zuckerberg, Facebook
6. Jason Kilar, Hulu
7. Daniel Ek, Spotify
8. Arianna Huffington, Huffington Post
9. Paul Staines, Guido Fawkes blog
10. Richard Moross, moo.com