A social media reader ~ March 2016

Some (mostly recent) pieces on using social media that I’d recommend:


7 powerful social media experiments that grew our traffic | Buffer Social

How The Washington Post works with its foreign correspondents to report via social media | Nieman Lab

Is Your Social Media Content as Popular as You Think? | Content Marketing Institute

How To Get Started With Google’s Accelerated Mobile Pages (AMP) | Search Engine Land

Using open soure social media sources in investigative work | Verification Handbook for Investigative Reporting


Facebook now ranks live video higher in the news feed | Buffer Social

How to see who has shared your content on Facebook | Search Engine Land

Facebook announces a WordPress plugin that lets publishers easily create Instant Articles | Nieman Lab


Instagram May Change Your Feed, Personalizing It With an Algorithm | New York Times

How to Tell Powerful Narratives on Instagram | Nieman Storyboard

7 ways news outlets can use Instagram | Journalism.co.uk


Twitter has changed. Get over it | The Drum

In defence of Twitter | Slack Communications

Mastering Social Media: a reader ~ September 2015


Journalists on Twitter: Stop shouting, start listening | BBC College of Journalism

Twitter for newsrooms and journalists | Twitter

The Definitive Guide To Using Twitter Cards | Forbes


Journalists with verified Facebook profiles can now use Mentions and Live tools | Journalism.co.uk

Six Facebook changes you should know about | Slack Communications


5 Ways Journalists Use LinkedIn for Research and Reporting | PR Newswire


Instagram Journalism: The New Content Trend Shaking Up the Media World | Contently

How the BBC and Guardian are innovating on Instagram | Journalism.co.uk

19 Seriously Smart Tips To Up Your Instagram Game | Buzzfeed


How the BBC is using WhatsApp to boost engagement | World News Publishing Focus


7 social media monitoring tools you should explore | Slack Communications

How not to tweet – further thoughts on good (and bad) social media | Slack Communications

Mastering Social Media 2015: a reading list

Some useful, thoughtful and practical articles on social media, social networks, blogging and writing for the web:

Twitter introduces ‘while you were away’ feature | Twitter Blog
Twitter co-founder Evan Williams: ‘I don’t give a shit’ if Instagram has more users | Fortune
David Mitchell, Twitter and the art of 140 character story telling | Content Cloud
NPR Argues Retweets by Its Reporters Are Indeed Endorsements | The Atlantic

Introducing Facebook at Work | Facebook
What Facebook’s search feature means for brands, publishers | Digiday
Facebook promises less hoax stories and spam posts in users’ news feeds | The Guardian

7 ways news outlets can use Instagram | Journalism.co.uk
How the BBC and Guardian are innovating on Instagram | Journalism.co.uk

What’s App
Trust issues: Why messaging apps are driving traffic and interaction | The Media Briefing

Blogging and writing
What kind of blogger are you? | Guardian Media Network
How to make journalism work online: Five writing tips | Press Gazette

The impact of mobile
Bedtime stories: What Metro and BuzzFeed’s stats tell us about mobile readership | The Media Briefing

Social media reader: Mastering Social Media

Some recent articles and resources I’ve come across that may prove useful.

Facebook at 10: Tips and tools for journalists (Journalim.co.uk)
12 Best Practices For Media Companies Using Facebook Pages (Facebook.com)
FB Newswire, A New Tool for Journalists (Beyond Bylines)

7 ways news outlets can use Instagram (Journalism.co.uk)
 How journalists are using Instagram (ReadWrite)

5 Ways Journalists are using Pinterest (Poynter)
Journalism tools (Pinterest.com)

5 Ways Journalists Use LinkedIn for Research and Reporting (Beyond PR)
10 Ways to Improve Your LinkedIn Company Page (Social Media Examiner)
Long-Form Posts on LinkedIn – Overview (LinkedIn.com)
LinkedIn for Journalists (LinkedIn.com)

How to Create Google+ Hangouts On Air: A Step-by-Step Guide (OnlineVideo.net)

If a tweet worked once, send it again — and other lessons from The New York Times’ social media desk (Nieman Journalism Lab)
Twitter freshens up its service (Battenhall)
Study finds that most UK Twitter users follow newspapers (Press Gazette)

More reading
Mastering social media: a reader
Mastering social media: another reader

Be yourself. And 7 other social media tips worth adopting

Last month I took part in a breakfast seminar hosted by Mynewsdesk. During my presentation, “Tales from the newsroom … and other lessons in social media”, I offered a handful of tips whether using social networks in a personal/individual capacity or as a company/organisation.

Among the tips were these eight:

1. Follow key influencers
2. Retweet and share interesting things
3. Write sells that really do sell
4. Tweet/Post to be retweeted/shared
5. Time your posts
6. Go niche
7. Be funny
8. Be yourself

If you want to  read more about each, Laura McLean has fleshed them out over at the Mynewsdesk blog.

Seven smart uses of social media

Companies, campaigners, the public and even the government doing interesting things with social.

1. #NotIslam

There are plenty of examples of people using social media to show solidarity around an issue, an event or a campaign. Here the Spectator’s Fraser Nelson pulled together outrage among Muslims in the wake of the Woolwich murder of Lee Rigby  in May.
‘Not in our name’ – British Muslims denounce the Woolwich attack on Twitter

2. o2

This is how to manage a PR crisis – with wit and humility. Mobile operator o2 was being verbally duffed up on Twitter when it suffered a major network outage last July. Whoever was manning the Twitter account at the time obviously didn’t get the corporate guidelines memo. Instead he/she waded in, responding to as many negative comments as possible, regardless how outrageously offensive they were.
When life gave O2 network failure, it made networkfailureade on Twitter
Calming a twitstorm: O2’s masterclass in dealing with ‘outage outrage’

3. Ronseal

Again this is a demonstration of how to run a corporate feed. When the Media Blog asked this, Ronseal responded with this. It didn’t need to as it wasn’t the most burning issue around. But it did anyway and it was funny, conversational and social. And it got people talking – and retweeting.

4. Greenpeace 

The first of two campaign organisations on the list,  Greenpeace invited activists and the public at large to remodel the BP logo given its definition of “Beyond Petroleum” was very different to BP’s. It was a strong call to action resulting in deep engagement and lots sharing (via Flickr and elsewhere).

Greenpeace UK hosts rebrand design competition

5. Amnesty

Amnesty International’s idea was even simpler: a call to action with a fixed deadline and a single request. Amnesty asked people to donate (£10 per square centimetre) towards a print advert they wanted to run to mark Shell’s forthcoming annual general meeting. In the end 2,104 people obliged and the ad ran in the Metro and the London Evening Standard. The FT refused to run it (on legal grounds) which in turn generated yet more coverage.

Amnesty launches online push to fund press ad
Amnesty International Uses Social Media to Attack Shell

6. Ecommerce Kuwait-style

This brilliant story comes courtesy of Quartz. Using Facebook’s photo sharing app Instagram, Kuwaiti traders are buying  and selling sheep among other things. Given their place in cultural life the sheep are much in demand. There is no ecommerce fulfillment on Instagram so email addresses / mobile numbers are etched on to photos and transactions take place in person. Comics and makeup also sold in this way.

A rising class of Instagram entrepreneurs in Kuwait is selling comics, makeup and sheep

7. Social media Beijing-style

If you thought QR (quick response) codes were dead, think again. In China nine million are scanned every month which helps explain why the UK embassy in Beijing has a giant QR code on its wall. Scan it and you get taken to the embassy’s Weibo page. Weibo is China’s Facebook-meets-Twitter microblogging site and the picture came courtesy of a presentation by Silicon Valley VC/analyst Mary Meeker (see slide 63 from the link below).

People Actually Use QR Codes (In China)
Slideshare: KPCB Internet Trends 2013

Further reading:

Mastering social media: a reader

Mastering social media: another reader