Three ways rising mobile consumption should inform web strategy

I’ve just published a piece at the Press Gazette which explores a significant milestone for the BBC and anyone else involved in the world of fast moving, content-rich websites. For the very first time more people visited the BBC online via mobile phones than via desktop and laptop PCs. It happened on Sunday 14 July. And then again on Saturday 20 July.

As I note in the piece this is merely an extreme case (for now) of a trend that has been apparent for a while:

The direction of travel is clear: more and more people are accessing news-based websites from mobile devices (tablets as well as smartphones) and we have plenty of evidence that this is the case.

In an effort to identify the meaning of this milestone, I suggest that it matters in three ways*:

  1. It should inform web design
  2. It may change newsroom shift patterns
  3. It may make you rethink your app strategy

Anyway, you can read the piece in full here: The BBC passes mobile landmark. And that matters why?

*It probably matters in more than three ways.

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