Does the short-term high from socially distributed content – greater reach – inevitably gives way to symptoms of dependency: loss of control and financial damage?

My latest piece for the Guardian Media & Tech network is on the changing nature of social channels, the growing dominance of Facebook and the impact of distributed content on creators and publishers of content.

A couple of questions run through the piece. There’s the one above (long, I know) and there’s this one from the beginning of the piece:

Do the benefits of allowing social platforms to host your journalism outweigh the disadvantages? Most publishers, however reluctantly, will say yes and adopt the “we are where we are” argument. Others put a more positive spin on things, maintaining that publishers should go where their audience is, share what advertising revenue is available and trust that they can turn passing interest into loyal (paying) readership.

Continue reading Facebook’s dominance in journalism could be bad news for us all