Mastering Social Media: a reader ~ September 2015

Twitter

Journalists on Twitter: Stop shouting, start listening | BBC College of Journalism

Twitter for newsrooms and journalists | Twitter

The Definitive Guide To Using Twitter Cards | Forbes

Facebook

Journalists with verified Facebook profiles can now use Mentions and Live tools | Journalism.co.uk

Six Facebook changes you should know about | Slack Communications

LinkedIn

5 Ways Journalists Use LinkedIn for Research and Reporting | PR Newswire

Instagram

Instagram Journalism: The New Content Trend Shaking Up the Media World | Contently

How the BBC and Guardian are innovating on Instagram | Journalism.co.uk

19 Seriously Smart Tips To Up Your Instagram Game | Buzzfeed

WhatsApp

How the BBC is using WhatsApp to boost engagement | World News Publishing Focus

General

7 social media monitoring tools you should explore | Slack Communications

How not to tweet – further thoughts on good (and bad) social media | Slack Communications

A social media reading list | April 2015

Some useful links:

General

The Future of Search & Social | Linstock Communications

Get your website noticed in 10 steps using social, search and content | The Guardian

Facebook

Facebook, Topic Data And Ideas Generation | Content Desk

LinkedIn

What I’ve Learned From My First 20 LinkedIn Publishing Platform Posts | LinkedIn

Master The LinkedIn Company Page: 12 New Data-Backed Tips To Drive Engagement | Newscred

Periscope (and Meerkat)

Periscope up! Twitter’s live-streaming app is exciting us, but here’s how it could be better | The Guardian

Five things that make Periscope better than Meerkat | The Guardian

Snapchat

Snapchat helps Daily Mail and Vice Media get on message with youngsters | The Guardian

Twitter

10 Recent Twitter, Facebook and LinkedIn Changes You Should Know About | Buffer App

More sliding into DMs than ever before as Twitter adds group messaging | New Statesman

How to Find People to Follow on Twitter [Top 10 Ways] | Undercover Recruiter

What does it mean when someone favorites your Tweet? Here are 25 possible answers | Washington Post

Social media reader: Mastering Social Media

Some recent articles and resources I’ve come across that may prove useful.

Facebook
Facebook at 10: Tips and tools for journalists (Journalim.co.uk)
12 Best Practices For Media Companies Using Facebook Pages (Facebook.com)
FB Newswire, A New Tool for Journalists (Beyond Bylines)

Instagram
7 ways news outlets can use Instagram (Journalism.co.uk)
 How journalists are using Instagram (ReadWrite)

Pinterest
5 Ways Journalists are using Pinterest (Poynter)
Journalism tools (Pinterest.com)

LinkedIn
5 Ways Journalists Use LinkedIn for Research and Reporting (Beyond PR)
10 Ways to Improve Your LinkedIn Company Page (Social Media Examiner)
Long-Form Posts on LinkedIn – Overview (LinkedIn.com)
LinkedIn for Journalists (LinkedIn.com)

Google+
How to Create Google+ Hangouts On Air: A Step-by-Step Guide (OnlineVideo.net)

Twitter
If a tweet worked once, send it again — and other lessons from The New York Times’ social media desk (Nieman Journalism Lab)
Twitter freshens up its service (Battenhall)
Study finds that most UK Twitter users follow newspapers (Press Gazette)

More reading
Mastering social media: a reader
Mastering social media: another reader

Mastering Social Media: 11 Good Reads

1. If a tweet worked once, send it again — and other lessons from The New York Times’ social media desk

2. How to set up multiple Twitter accounts on your iPhone

3. 36 Rules of Social Media (Infographic)

4. Four Social Media Blunders Every Company Makes (And How to Avoid Them)

5. The Beginner’s Guide to Google+

6. The Latest Social Media Gaffes: What Were They Thinking?

7. The Dos and Don’ts of Pitching Journalists on Social Media

8. Five LinkedIn Strategies you haven’t thought of

9. The Beginner’s Guide to the Hashtag

10. One Million Facebook Fans Prove Maersk Line’s Remarkable B2B Social Smarts

11. Top 3 Best and Worst Business Twitter Moments

 

If you found this useful, try:

Mastering social media: a reader; and
Mastering social media: another reader

Mastering Social Media at the Frontline Club

I’m running another workshop at the Frontline Club early in the new year. Friday 24 January 2014 to be exact. The full day’s course — aimed at communications professionals as well as freelance and in-house journalists — is divided into two parts:

The morning session (How to Tweet: a social media primer) begins with the basics of social networking and walks attendees through an understanding of Twitter, Facebook, Google+ and LinkedIn, explains how to get noticed, when to tweet, how to manage your social footprint all in one place and more. I’ll also share a couple of stories from the newsroom that demonstrate the power of social.

The afternoon session (How to blog … for reputation, reach and profile) explores the basics of blogging, the dos and don’ts, reveals who are the masters of the craft, and lays out the editorial techniques – as well as the tactics and tools – you’ll need for success.

You can find more detail about the course here.

Be yourself. And 7 other social media tips worth adopting

Last month I took part in a breakfast seminar hosted by Mynewsdesk. During my presentation, “Tales from the newsroom … and other lessons in social media”, I offered a handful of tips whether using social networks in a personal/individual capacity or as a company/organisation.

Among the tips were these eight:

1. Follow key influencers
2. Retweet and share interesting things
3. Write sells that really do sell
4. Tweet/Post to be retweeted/shared
5. Time your posts
6. Go niche
7. Be funny
8. Be yourself

If you want to  read more about each, Laura McLean has fleshed them out over at the Mynewsdesk blog.

Mastering social media: another reader

Some practical tips, inspiration and how-tos. What more could you need?*

General

Jay Rosen’s 10 Social Media Tips for Journalists

What it’s like to tell a story without social media and why I will never do so again

What social media success looks like and how to achieve it

Social media: copyright and fair dealing

Channel 4 News’s Faisal Islam’s top tips for digital journalists

How charities can use social media for digital campaigning

 

Twitter

Twitter: Advanced search tools for journalists

As Egypt Erupts in Political Tumult, Twitter Translates High-Profile Tweeters

Like Twitter before, Vine is worth your attention

Six reasons why Vine is a killer news tool

 

Facebook

Facebook rolls out Graph Search across US

How to use Facebook follow

How to add a Facebook follow button

 

Google+

How to add Google+ authorship

How to add Google Knowledge Panel

 

*If the answer to the question is “lots”, then have a look at the first social media reader here