Is Social Media A Fad? Apparently Not

If you like your new media stats thick and fast, set to an uplifting soundtrack, it seems you are not alone.

Social Media Revolution is currently second on the Viral Video Chart, only kept from the number one slot by the very funny Hitler’s Reaction to the Oasis Split (‘Have you tried Kasabian?’).

Put together by Erik Qualman, author Socialnomics (coming to the UK next month), it asks rhetorically:

Is Social Media a fad? Or is it the biggest shift since the Industrial Revolution?

Cue a blizzard of facts, to the backdrop of ‘Right Here, Right Now’ by Fat Boy Slim. Among the notable stats:

  • Social Media has overtaken porn as the #1 activity on the Web
  • If you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour
  • More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook…daily.
  • Years to Reach 50 millions Users:  Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months.

(sources: click here)

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Taking The Micheal. (Did You Mean ‘Michael’?)

Loads of stats around on Michael Jackson’s death last week and the subsequent surge in web traffic.

For example, Twitter’s audience reached an all-time, high claiming 0.24% of all US internet visits on Friday (that’s one in every 417). Similar stellar stats in the UK (0.23% share).

The big website winners were Wikipedia, Google News and the site that broke the original story, a Hollywood-focused celebrity site that picked up 1 in every 1,100 UK Internet visits last Thursday.

But my favourite stat from Hitwise is this: the third most searched Jackson-related phrase was ‘Micheal Jackson’.

Basic spelling, it seems, is no barrier to online greef (spl?).

Related: Guido, Jacko And Miliband’s Phantom Tweet