Thirteen articles from the last couple of years, starting with the most recent:
Facebook’s dominance in journalism could be bad news for us all
Could it be that the short-term high from socially distributed content – greater reach – inevitably gives way to symptoms of dependency: loss of control and financial damage?
From digital to print: the publishers bucking the online-only trend
The march of technological progress moves in just one direction. From analogue to digital. From standalone to connected. From print to online. That, at least, is the conventional view. The reality is far messier. And far more interesting.
How can publishers inspire trust in an era of distributed media?
Where once publishers used social media as a promotional tool to pull users back to their own websites, now social networks and messaging apps have morphed into content hosts – think Facebook Instant Articles, Snapchat Discover, Apple News, LinkedIn Pulse, Google AMP and, even, Twitter Moments.
What is Twitter’s real reach?
Regardless of the stalling active users and top line numbers, perhaps Twitter still matters. Perhaps it still has influence, albeit indirectly.
Cosmo and Lad Bible reach new audiences through social
Nobody owns the audience, Facebook will change the rules of publisher engagement to suit its needs and the benefits of using social platforms controlled by others outweigh the disadvantages.
Current affairs magazines are defying the death of print
As it is with long-form broadcast so it is with current affairs magazines at their best. By taking a longer view and by devoting more time and space to key events, current affairs magazines can help readers marshal their thoughts (shape them, even) and separate the signal from the noise.
From Bloomberg to Quartz: five attempts to tackle our attention deficit
In a world of finite time and apparent infinite choice, how are publishers encouraging readers to stick around? And how, especially, are they persuading them to stay for the longish reads? One answer is to provide visual or text-based cues to indicate how much time readers will need to invest in a particular article. Here are five innovative approaches.
TLDR: so just how short should your online article be?
In a world of 140 character tweets and five to six inch mobile phone screens, long is bad. Right? Well, maybe.
News UK, the Guardian and Outbrain on the labelling of sponsored content
If the problem is transparency and trust, is the solution better labelling? That was one of the questions a panel on native advertising wrestled with at the Changing Media Summit last week.
BuzzFeed to NME: a publisher’s masterclass in producing online video
Too many videos play as if they have been produced for company bosses. Brevity, focus and the ability to teach viewers something new are key ingredients
What kind of blogger are you?
From the polemicist to the magpie, here are four blogging archetypes worth exploring.
i100 and Quartz prove homepages are increasingly irrelevant
Homepages are a product of journalists who came from print and thought in print terms.
From Google to Buzzfeed: seven moments that shaped digital media
Seven milestones have marked radical change in the digital media in the 20 years since newspapers began publishing online.