Together with the team at Slack Communications, we’ve been working on a series of ‘how to’-style articles aimed at marketers, PRs and assorted comms professionals, including those that have to commission or create stuff (aka content) for a living.
Here are some links to the series so far:
- What is Content Marketing?
- How to write a news story: meet the Inverted Pyramid
- How to develop your USP (that’s unique selling point, btw)
- How to write an effective blog post: getting to grips with the basics
- Three truths about the modern media that every PR should know
- How to write headlines that work online
- 5 ways to research your competitors online