Continuing the series looking at the arguments made against hyperlocal. This is where we’ve got to:
- Hyperlocal is hyperboring (read>>)
- It can’t be trusted
- It won’t make you any money (coming soon)
- Nobody is doing it well (coming soon)
So let’s deal with:
2. It can’t be trusted
Lack of quality and lack of credibility are always accusations thrown at the “amateur”. But here’s the thing:
Hyperlocal is not news as we know it
Often those publishing and contributing to hyperlocal sites are not putting a story together in our conventional, media-land understanding of a story.
They are instead sharing information, gathering evidence, swapping experiences, pooling resources. Witness last weekend’s The Big Lunch as just one example.
Hyperlocal content is best looked at bottom up, generated not by an abstract, detached journalist but by people on the ground who it affects. seen from that angle the trad top down issues fall away – grass roots hyperlocal content is defined by its own creation.
And yet, I think there is a role for the locally-based journalist and publisher to work hand-in-hand with the amateur, taking that raw material – and harnessing the energy and local expertise – and turning it into a water tight, double-sourced investigation. Continue reading You Just Can’t Trust It. In Defence Of Hyperlocal, Pt 2