TL;DR: a selection of articles for the Guardian Media & Tech network

Thirteen articles from the last couple of years, starting with the most recent:

Facebook’s dominance in journalism could be bad news for us all
Could it be that the short-term high from socially distributed content – greater reach – inevitably gives way to symptoms of dependency: loss of control and financial damage?

From digital to print: the publishers bucking the online-only trend
The march of technological progress moves in just one direction. From analogue to digital. From standalone to connected. From print to online. That, at least, is the conventional view. The reality is far messier. And far more interesting.

How can publishers inspire trust in an era of distributed media?
Where once publishers used social media as a promotional tool to pull users back to their own websites, now social networks and messaging apps have morphed into content hosts – think Facebook Instant Articles, Snapchat Discover, Apple News, LinkedIn Pulse, Google AMP and, even, Twitter Moments.

What is Twitter’s real reach?
Regardless of the stalling active users and top line numbers, perhaps Twitter still matters. Perhaps it still has influence, albeit indirectly.

Cosmo and Lad Bible reach new audiences through social
Nobody owns the audience, Facebook will change the rules of publisher engagement to suit its needs and the benefits of using social platforms controlled by others outweigh the disadvantages.

Current affairs magazines are defying the death of print
As it is with long-form broadcast so it is with current affairs magazines at their best. By taking a longer view and by devoting more time and space to key events, current affairs magazines can help readers marshal their thoughts (shape them, even) and separate the signal from the noise.

From Bloomberg to Quartz: five attempts to tackle our attention deficit
In a world of finite time and apparent infinite choice, how are publishers encouraging readers to stick around? And how, especially, are they persuading them to stay for the longish reads? One answer is to provide visual or text-based cues to indicate how much time readers will need to invest in a particular article. Here are five innovative approaches.

 TLDR: so just how short should your online article be?
In a world of 140 character tweets and five to six inch mobile phone screens, long is bad. Right? Well, maybe.

News UK, the Guardian and Outbrain on the labelling of sponsored content
If the problem is transparency and trust, is the solution better labelling? That was one of the questions a panel on native advertising wrestled with at the Changing Media Summit last week.

BuzzFeed to NME: a publisher’s masterclass in producing online video
Too many videos play as if they have been produced for company bosses. Brevity, focus and the ability to teach viewers something new are key ingredients

What kind of blogger are you?
From the polemicist to the magpie, here are four blogging archetypes worth exploring.

i100 and Quartz prove homepages are increasingly irrelevant
Homepages are a product of journalists who came from print and thought in print terms.

From Google to Buzzfeed: seven moments that shaped digital media
Seven milestones have marked radical change in the digital media in the 20 years since newspapers began publishing online.

A social media reader ~ March 2016

Some (mostly recent) pieces on using social media that I’d recommend:

General

7 powerful social media experiments that grew our traffic | Buffer Social

How The Washington Post works with its foreign correspondents to report via social media | Nieman Lab

Is Your Social Media Content as Popular as You Think? | Content Marketing Institute

How To Get Started With Google’s Accelerated Mobile Pages (AMP) | Search Engine Land

Using open soure social media sources in investigative work | Verification Handbook for Investigative Reporting

Facebook

Facebook now ranks live video higher in the news feed | Buffer Social

How to see who has shared your content on Facebook | Search Engine Land

Facebook announces a WordPress plugin that lets publishers easily create Instant Articles | Nieman Lab

Instagram

Instagram May Change Your Feed, Personalizing It With an Algorithm | New York Times

How to Tell Powerful Narratives on Instagram | Nieman Storyboard

7 ways news outlets can use Instagram | Journalism.co.uk

Twitter

Twitter has changed. Get over it | The Drum

In defence of Twitter | Slack Communications

A social media reading list | April 2015

Some useful links:

General

The Future of Search & Social | Linstock Communications

Get your website noticed in 10 steps using social, search and content | The Guardian

Facebook

Facebook, Topic Data And Ideas Generation | Content Desk

LinkedIn

What I’ve Learned From My First 20 LinkedIn Publishing Platform Posts | LinkedIn

Master The LinkedIn Company Page: 12 New Data-Backed Tips To Drive Engagement | Newscred

Periscope (and Meerkat)

Periscope up! Twitter’s live-streaming app is exciting us, but here’s how it could be better | The Guardian

Five things that make Periscope better than Meerkat | The Guardian

Snapchat

Snapchat helps Daily Mail and Vice Media get on message with youngsters | The Guardian

Twitter

10 Recent Twitter, Facebook and LinkedIn Changes You Should Know About | Buffer App

More sliding into DMs than ever before as Twitter adds group messaging | New Statesman

How to Find People to Follow on Twitter [Top 10 Ways] | Undercover Recruiter

What does it mean when someone favorites your Tweet? Here are 25 possible answers | Washington Post

Social media reader: Mastering Social Media

Some recent articles and resources I’ve come across that may prove useful.

Facebook
Facebook at 10: Tips and tools for journalists (Journalim.co.uk)
12 Best Practices For Media Companies Using Facebook Pages (Facebook.com)
FB Newswire, A New Tool for Journalists (Beyond Bylines)

Instagram
7 ways news outlets can use Instagram (Journalism.co.uk)
 How journalists are using Instagram (ReadWrite)

Pinterest
5 Ways Journalists are using Pinterest (Poynter)
Journalism tools (Pinterest.com)

LinkedIn
5 Ways Journalists Use LinkedIn for Research and Reporting (Beyond PR)
10 Ways to Improve Your LinkedIn Company Page (Social Media Examiner)
Long-Form Posts on LinkedIn – Overview (LinkedIn.com)
LinkedIn for Journalists (LinkedIn.com)

Google+
How to Create Google+ Hangouts On Air: A Step-by-Step Guide (OnlineVideo.net)

Twitter
If a tweet worked once, send it again — and other lessons from The New York Times’ social media desk (Nieman Journalism Lab)
Twitter freshens up its service (Battenhall)
Study finds that most UK Twitter users follow newspapers (Press Gazette)

More reading
Mastering social media: a reader
Mastering social media: another reader

Mastering Social Media: 11 Good Reads

1. If a tweet worked once, send it again — and other lessons from The New York Times’ social media desk

2. How to set up multiple Twitter accounts on your iPhone

3. 36 Rules of Social Media (Infographic)

4. Four Social Media Blunders Every Company Makes (And How to Avoid Them)

5. The Beginner’s Guide to Google+

6. The Latest Social Media Gaffes: What Were They Thinking?

7. The Dos and Don’ts of Pitching Journalists on Social Media

8. Five LinkedIn Strategies you haven’t thought of

9. The Beginner’s Guide to the Hashtag

10. One Million Facebook Fans Prove Maersk Line’s Remarkable B2B Social Smarts

11. Top 3 Best and Worst Business Twitter Moments

 

If you found this useful, try:

Mastering social media: a reader; and
Mastering social media: another reader

Mastering Social Media at the Frontline Club

I’m running another workshop at the Frontline Club early in the new year. Friday 24 January 2014 to be exact. The full day’s course — aimed at communications professionals as well as freelance and in-house journalists — is divided into two parts:

The morning session (How to Tweet: a social media primer) begins with the basics of social networking and walks attendees through an understanding of Twitter, Facebook, Google+ and LinkedIn, explains how to get noticed, when to tweet, how to manage your social footprint all in one place and more. I’ll also share a couple of stories from the newsroom that demonstrate the power of social.

The afternoon session (How to blog … for reputation, reach and profile) explores the basics of blogging, the dos and don’ts, reveals who are the masters of the craft, and lays out the editorial techniques – as well as the tactics and tools – you’ll need for success.

You can find more detail about the course here.

Mastering social media: another reader

Some practical tips, inspiration and how-tos. What more could you need?*

General

Jay Rosen’s 10 Social Media Tips for Journalists

What it’s like to tell a story without social media and why I will never do so again

What social media success looks like and how to achieve it

Social media: copyright and fair dealing

Channel 4 News’s Faisal Islam’s top tips for digital journalists

How charities can use social media for digital campaigning

 

Twitter

Twitter: Advanced search tools for journalists

As Egypt Erupts in Political Tumult, Twitter Translates High-Profile Tweeters

Like Twitter before, Vine is worth your attention

Six reasons why Vine is a killer news tool

 

Facebook

Facebook rolls out Graph Search across US

How to use Facebook follow

How to add a Facebook follow button

 

Google+

How to add Google+ authorship

How to add Google Knowledge Panel

 

*If the answer to the question is “lots”, then have a look at the first social media reader here